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Rubina Kumari

AI Dark Patterns in UX: Personalised Manipulation

By Rubina Kumari / July 17, 2026

Not long ago, I was booking train tickets to London with my colleague. We were using the same app and looking at the same journey at the same time. The only difference was that I travel by train regularly, while my colleague rarely does. As we compared screens, something odd stood out to me. My…

The Revolution Taking Place at the Heart of Client Engagement

By Rubina Kumari / August 29, 2025

How Custom Applications Can Revolutionise Client Engagement Client engagement is no longer something that happens by chance. In almost every sector, supplier choice is broad, procurement cycles are rigorous and attention is split across competing priorities. The organisations that thrive are those that create meaningful, sustained connections with their clients and stakeholders. An increasingly powerful…

Breaking Barriers: My Journey from Healthcare to Tech

By Rubina Kumari / March 4, 2025

At Circyl, we believe that diverse experiences fuel innovation and bring fresh perspectives to the tech industry. While progress has been made, barriers still exist in male-dominated fields like tech, making it essential to foster inclusivity and support. Leading up to Women’s Day, I want to share my unconventional journey into tech. Coming from a…