How Falcon Contract Flooring Doubled Turnover Without Adding Overhead
Falcon Contract Flooring is a leading UK commercial flooring specialist operating in a fast-moving, delivery-critical environment.
As the business grew, maintaining control across jobs, teams and suppliers became essential to scaling without adding overhead.
Client Snapshot
- Client: Falcon Contract Flooring
- Sector: Commercial Flooring and Fit-Out
- Location: West Midlands, UK
- Engagement: Long-term strategic partnership
Key Outcomes
- Whiteboards and spreadsheets replaced with a single business platform
- End-to-end visibility across jobs, teams, stock, purchasing and margins
- Turnover growth from £7m to over £15.5m without increasing overhead
- Greater control and resilience through market disruption
Client context
Falcon Contract Flooring delivers large-scale, technically demanding commercial flooring projects for major brands across the UK.
Multiple teams work across multiple sites, often to tight deadlines, with performance and margin closely tied to accurate scheduling, coordination and control.
As Falcon grew, maintaining visibility across jobs, teams, suppliers and stock became essential to scaling the business without increasing overhead.
The reality before change
Before working with Circyl, Falcon’s operations were coordinated using wall-length whiteboards, disconnected spreadsheets and individual project manager diaries.
Daily schedules filled entire office walls. Information was duplicated across files and updated manually. Different teams worked from different versions of the truth, and reporting took days to reconcile.
As the business expanded, this approach became increasingly fragile. A single missed update or erased whiteboard could disrupt an entire week of work.
We had spreadsheets everywhere. Jobs were missed, files were duplicated and problems crept in constantly. We lost £150,000 on a system that never worked. Then COVID arrived and wiped £11 million off our order book overnight. We saw this as a huge opportunity!
Charles Hassall, Managing Director Falcon Contract Flooring
What triggered action?
When the COVID pandemic hit, Falcon’s order book dropped by £11 million overnight. Cash flow came under immediate pressure and leadership faced a clear challenge: protect jobs, maintain control and prepare the business to recover in an uncertain market.
Rather than retrenching, Falcon chose to invest in building stronger foundations for the future.
That decision marked the start of a long-term strategic partnership with Circyl.
How Circyl engaged
Circyl worked closely with Falcon’s leadership team to understand how the business actually operated day to day.
The focus was not on deploying a generic system, but on designing a platform that reflected Falcon’s real workflows, constraints and priorities. Delivery followed a phased approach, addressing immediate risks first while creating the foundations for continuous improvement.
This engagement model allowed Falcon to stabilise operations quickly and evolve the platform as the business changed.
Circyl has always been honest, transparent and willing to challenge ideas when needed. That is why we trust them after all these years. They feel like part of the family.
Charles Hassall, Managing Director Falcon Contract Flooring
What changed in practice
The first phase replaced whiteboards and spreadsheets with a central platform for managing enquiries, jobs and schedules.
For the first time, teams across the business shared real-time visibility into what work was happening, where teams were deployed, what resources were required and who was responsible at each stage.
With these foundations in place, the platform expanded to include warehousing, stock control, purchasing and supplier management. Live dashboards replaced manual reporting, giving managers immediate insight into deliveries, invoicing and outstanding work.
Rather than being fixed at delivery, the system continued to evolve over time, shaped directly by Falcon’s changing needs.
Business impact
The impact has been both operational and commercial.
Reports that once took days are now available in minutes. Duplication and re-keying have been eliminated. Every stage, from initial enquiry through to final payment, is visible and controlled.
Crucially, Falcon has been able to scale without increasing administrative overhead. The business has grown from £7 million to over £15.5 million in turnover, while focusing its energy on delivering complex, high-value projects with a level of control that competitors struggle to match.
It was never just about scheduling or sales - it was about creating a connected system that gives Falcon control from end to end. Everything we built was geared towards how Falcon works in the real world. We were not designing software - we were solving problems.
Andrew Morgans, Technical Director Circyl - The Digital Transformation Experts
Built for what comes next
Falcon’s platform is not static.
Leadership continues to work directly with Circyl to refine processes, automate tasks and adapt the system as the business evolves. That ability to change without disruption has become a competitive advantage, particularly in challenging market conditions.
Who this case study is relevant for
This case study is particularly relevant for organisations that:
- Rely on complex scheduling, field teams or multi-site delivery
- Still depend heavily on spreadsheets or manual coordination
- Need better control and visibility without adding headcount
- Want systems that can adapt as the business grows
Within months, we moved from missed orders and daily chaos to knowing exactly what was happening, where, and who was responsible. The whiteboards came off the walls because we did not need them anymore.
Charles Hassall, Managing Director Falcon Contract Flooring
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Get in Touch!
If you would like to know more, get in touch using the form below, call 03333 209 969 or email enquiries@circyl.co.uk.