Sync Marketing. Simplify Campaigns. See Results.
Connect Dynamics 365 and Mailchimp — and let your marketing data work smarter
Managing customer lists and campaigns across two systems should not slow your team down or introduce avoidable errors. When data drifts out of sync, campaigns lose accuracy, follow-up becomes inconsistent and performance becomes harder to measure.
Our Dynamics 365 + Mailchimp integration removes that friction. It keeps your marketing data aligned automatically - no exports, no duplicated lists and no missed updates. Just reliable, real-time information that gives your teams confidence and helps every campaign land better.
Core Capabilities
Marketing teams often work inside Mailchimp. Sales and service teams often work inside Dynamics. Yet your customer data sits across both - and it does not always match. This integration closes that gap.
We have built a simple, dependable way to keep Dynamics marketing lists synchronised with Mailchimp audiences, and to bring campaign engagement back into Dynamics where teams need it. Your lists stay aligned, your reporting becomes clearer and your users work from the same information every day.
This integration does not replace Mailchimp - and it does not try to.
You will still build and send campaigns in Mailchimp. You will still use its segmentation and analytics tools. What this solution does is ensure the right data flows in and out of Mailchimp at the right time — without anyone having to move it manually.
Improve Targeting, Reduce Risk
When data drifts between platforms, segmentation becomes inconsistent, campaigns hit the wrong audiences and unsubscribe preferences are not always respected. Our integration removes that risk. If a contact unsubscribes in Mailchimp, Dynamics is updated automatically, helping you stay aligned with UK GDPR and PECR without manual checks or reconciliation.
Why Teams Switch to This Approach
Many organisations rely on manual imports and exports, but this creates version conflicts, inconsistent targeting and hidden operational effort. Lists fall out of date, errors creep in and campaign performance becomes harder to trust. Automating this connection removes friction entirely and ensures every audience and every interaction stays current.
Key Benefits
Smarter Insights, Faster Decisions
Campaign activity is recorded in Dynamics within minutes, giving teams real-time insight into what is working and where to focus next. This improves follow-up and makes strategy more evidence-driven.
Less Admin, More Marketing
Manual imports, spreadsheet updates and bounced-email checks disappear. Your team saves hours each week and can focus fully on planning, building and improving campaigns.
One Version of the Truth
Dynamics becomes the authoritative home for contacts, consent and marketing lists. Sales, Marketing and Customer Success work from the same up-to-date view - improving collaboration and reducing confusion.
Quick to Deploy, Easy to Use
Because the solution is purpose-built for Dynamics and Mailchimp, deployment is fast and predictable. You avoid complex middleware, disruptive projects or ongoing technical overhead.
Flexible for the Future
Circyl’s plugins and APIs allow the integration to scale with your business, whether you need additional fields, extended reporting or deeper engagement mapping later on.
Closer Sales and Marketing Alignment
Mailchimp engagement appears directly against contact and lead records in Dynamics, giving Sales immediate visibility of who is opening, clicking or responding. Everyone works from one consistent source of truth, making follow-up clearer and more timely.
How it Works
Our integration uses secure, proven Microsoft and Mailchimp technologies to create a seamless data bridge:
- Mailchimp’s API keeps audiences aligned with Dynamics marketing lists
- Real-time Webhooks push engagement data into Dynamics for immediate visibility
- Custom Dynamics plugins manage mapping, sync logic and performance
- A simple interface inside Dynamics lets you configure and monitor the connection
No middleware, no custom code for your teams to maintain and no guesswork for users.
Real-Time Visibility Where It Matters
Campaign results reach Dynamics in near real time via secure Mailchimp Webhooks, allowing teams to respond quickly and understand engagement without waiting for manual reports or data exports.
Purpose-Built for Dynamics
This integration is not middleware and it is not a generic connector. It uses dedicated Dynamics plugins, Microsoft-supported methods and custom APIs to ensure long-term reliability and performance. Everything runs quietly in the background so your teams can focus on work, not tools.
Clearer Reporting for Leadership
With campaign activity recorded in Dynamics, leaders gain a clearer view of what is resonating across audiences and channels. It brings marketing engagement into the same place as core customer information, creating a more dependable foundation for planning and review.
This is not complex analytics or a new reporting tool. It is a simple improvement that makes existing Dynamics data more useful, helping teams focus attention where it matters.
- Engagement visible alongside core CRM records
- Clearer insight into which audiences respond
- Easier prioritisation for sales and marketing teams
- More confident decisions supported by consistent data
We have helped organisations across the UK simplify their CRM and marketing operations by building practical, scalable solutions that remove friction and deliver measurable value.
This is not a large digital transformation. It is a focused, well-engineered fix that solves a common problem and pays off quickly.
- Microsoft Dynamics and Power Platform experts
- Practical, no-nonsense delivery
- Designed for real users, not theoretical workflows
- Full support and training available
Related Reading
If your team is spending too much time wrangling data between Dynamics and Mailchimp, we can help.
Let us streamline your marketing operations, clean up your contact data, and get your campaigns working better — right away.
Get in touch using the form below, call 03333 209 969 or email enquiries@circyl.co.uk.