Circyl continue to attract the attention of those businesses looking to enhance their existing data strategies, having recently secured a new business contract with a high-profile travel firm.

HF Holidays, an award-winning British heritage brand that has led the way for walking and special interest holidays since 1913, has engaged Circyl’s data consultants for support the creation of a cohesive company-wide strategy to drive a data-driven decision-making culture.

The project will cover the creation of a consolidated data warehouse that will be used to deliver consistent reporting across the entire organisation, removing the need for individual departments to create and distribute Excel reports.

This innovative approach will establish a single version of the truth that will uncover deeper insights into customer behaviours and trends, providing both sales and marketing teams with enhanced decision making to support their growth plans.

Jason Betteridge, Managing Director at Circyl, commented: “Data-driven insights are critical to a business’ success, as they allow key decision makers to base their judgments on real-time information and trends.

“It seems many businesses are beginning to recognise this too, as a growing number have engaged our consultants in recent months to assess their existing data strategies and make improvements based on the feedback provided.

“Fortunately for clients, our in-house team has extensive experience supporting businesses across a wide range of industries, so we are well-equipped to oversee a comprehensive data project of this size.

“As such, we are very much looking forward to supporting HF Holidays and their wider team, helping them establish an effective long-term data strategy.”