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Methodology

AI Dark Patterns in UX: Personalised Manipulation

By Rubina Kumari / July 17, 2026

Not long ago, I was booking train tickets to London with my colleague. We were using the same app and looking at the same journey at the same time. The only difference was that I travel by train regularly, while my colleague rarely does. As we compared screens, something odd stood out to me. My…

Register for our Conversational Intelligence Demo

By Richard Asquith / July 1, 2026

The Analyst of the Future How Conversational Intelligence Takes Your Business From Data Rich to Decision Ready Most businesses have more data than they can use, not because it isn’t there, but because getting an answer means raising a request, waiting for a report and acting on numbers that are already out of date by the…

How We Work

By Richard Asquith / May 20, 2026

A partnership, not just a project We are here to help. Most clients arrive with a problem, not a brief. Wherever you are starting from – idea forming, direction set or ready to build – we meet you there and work with you until it is done. Every engagement runs across three stages: Evaluate, Embed and…

AI Haze: The Quiet Cost of Moving Fast Without Looking Back

By Andrew Morgans / April 16, 2026

Twelve months ago, the conversation in most boardrooms was about getting AI into the business. Today, the better question is whether anyone still knows what the business has got. Copilot licences have now been rolled out, developers are leaning on tools like ChatGPT and Claude daily for code generation to allow them to move faster…

Staying Human in a World Run by Machines

By Jade Bliss / March 26, 2026

I’ve spent most of my career in and around digital delivery. Different organisations, different sectors, different technology stacks. Across all of it, I’ve had a version of the same conversation more times than I care to admit. A client comes in with a clear ask – build us a Power App, automate this process, give…

Silent Waste: The Hidden Cost of Weak Digital Foundations

By Richard Asquith / February 23, 2026

Most business leaders know when something isn’t quite right. Revenue grows, teams stay busy, technology spend is healthy, yet margins remain flat and everyone feels permanently stretched. The visible costs are managed deliberately – headcount, technology, premises – but something else is consuming resources without appearing cleanly on the profit and loss account. It’s the…

The Split-Brain Workflow

By Pete Oare / January 28, 2026

Why I Hired Claude Opus as My Architect and Gemini 3 as My Consultant For a long time, I tried to be “AI monogamous”. I wanted one subscription, one chat window and one answer. I spent months trying to force Google Gemini to be a perfect in-line code architect, and just as long trying to…

How Falcon Contract Flooring Doubled Their Turnover Without Adding Operational Overhead Through Digital Transformation

By Richard Asquith / January 14, 2026

How Falcon Contract Flooring Doubled Turnover Without Adding Overhead Falcon Contract Flooring is a leading UK commercial flooring specialist operating in a fast-moving, delivery-critical environment. As the business grew, maintaining control across jobs, teams and suppliers became essential to scaling without adding overhead. Read business case study Client Snapshot Client: Falcon Contract Flooring Sector: Commercial…

Why AI Success Depends on Your Data Foundations

By Jason Betteridge / January 7, 2026

AI-First Thinking Is How Circyl Has Always Worked Artificial intelligence has moved from curiosity to capability at remarkable speed. For many organisations, it now sits awkwardly alongside legacy processes, fragmented data and operating models that were never designed to learn, adapt or scale intelligently. Circyl’s position is different. Not because we adopted AI early, but…

Top 7 Signs Your Business Is Trapped in Excel Hell … and How to Escape It

By Richard Asquith / November 27, 2025

Excel has earned its place as one of the most versatile tools in business history. Yet for all its power, many organisations are quietly drowning in it. When critical reporting, forecasting, and decision-making depend on endless manual spreadsheets, you are not managing data – you are managing chaos. Escaping Excel Hell with automated business reporting…